Geelong set to boom! Why not all suburbs are equal…
Thinking about investing in Geelong property? With Geelong back on the national radar as one of the best places to buy in 2025, many buyers are rushing in but here’s the catch: not all suburbs are performing equally. For investors and homebuyers, understanding the micro-markets within Geelong is the difference between buying a property that outperforms and one that lags behind.
The Big Picture: Geelong’s Market Resurgence
The Geelong property market in 2025 is gaining momentum. Affordability is appealing compared to Melbourne, interest rates are stabilising, and hybrid work continues to make regional living more attractive. Together, these factors have pushed Geelong back into the spotlight as one of Australia’s strongest regional markets.
Suburbs such as Corio, Norlane and Belmont have already recorded sharp increases in sales activity, a signal that demand is heating up. And as history shows, sales activity is often the leading indicator of future price growth.
Why Not All Geelong Suburbs Are Equal
Despite the positive headlines, the Geelong real estate market is not a single, uniform entity. Each suburb has its own trajectory, shaped by infrastructure, amenities, buyer demand, and investor interest.
Sales activity leads price growth: Areas seeing strong transaction volumes today are likely to experience price growth tomorrow.
Affordability is attracting investors: Cheaper entry points are pulling in first-home buyers and investors, but not all affordable suburbs will deliver long-term growth.
Interstate buyers are snapping up stock: Buyers from Sydney, Brisbane, and Perth are increasingly targeting Geelong, particularly in growth-focused suburbs.
The Importance of Data in Property Investing
Relying on headlines or hearsay can be risky. The smartest investors use Geelong property data to validate decisions — tracking where demand is outpacing supply, which suburbs are attracting interstate buyers, and where infrastructure projects will drive long-term value.
Key data points worth monitoring include:
Quarterly sales volumes and transaction growth
Median house and unit price trends
Suburb-level affordability compared to Melbourne
Investor versus owner-occupier ratios
Planned infrastructure and amenity upgrades
Expert Insight: “You Need Someone in Your Corner”
Troy Baker, Buyers Agent & Director of Baker Advocates, explains:
“We have really seen some locations of the Geelong market take off. Many buyers are missing out as interstate investors are swarming and snapping up properties quickly. This is why it’s important to have someone in your corner like a buyer agent who knows the Geelong market.”
He adds: “The prime suburbs are Belmont, Grovedale, Highton and Bell Park, with Belmont seeing a 6.2% rise in asking price for the rolling quarter.”
Best Suburbs in Geelong 2025
According to Baker Advocates, standout performers include:
Belmont – strong family demand, +6.2% rise in asking prices in the last rolling quarter.
Grovedale – affordable entry point with proximity to key infrastructure.
Highton – lifestyle appeal and consistent long-term growth.
Bell Park – solid yields and growing investor interest.
These Geelong suburbs are showing signs of strong fundamentals that position them above the broader market.
What Buyers Should Do in 2025
Do your homework – research each suburb, not just Geelong as a whole.
Engage a local expert – work with a Geelong buyer’s agent who understands suburb-level dynamics.
Move strategically – secure property before media hype pushes prices higher.
Don’t follow the crowd blindly – validate opportunities using hard data, not speculation.
The Geelong property market in 2025 is packed with opportunity, but not all suburbs are created equal. Strategic investors who rely on suburb-level data and local expertise will be best positioned to capitalise on this wave of growth. For those on the sidelines, the message is clear: know where to buy, and move before the market moves without you.